Branding Matters

September 28, 2011


My business, Braid Creative & Consulting, has been officially in business for a month now. I’m going to write more about what September has looked like over on the Braid Blog later this week but for now I wanted to address a couple of frequently asked questions about my new business over here.

1. Lots of you have been asking me “What about And Kathleen?
2. And a few of you have sheepishly asked “What exactly is a brand?”

Well, first off, I haven’t been designing wedding invitations for months now – which made up about 50% of my work flow. I owe you an in-depth post on why I quit working with brides but for now I can tell you a huge part of it was that I wanted to focus on branding small businesses.

Well, then Braid came along – The Braid Method that Tara and I developed is pretty extensive as far as how we work to uncover a brand for big companies – so I kind of figured my smaller And Kathleen projects would just fizzle out. But what I found is that my readers and customers aren’t going anywhere – you all upped your game to match my elevated services. And it’s not just about your logo anymore – it’s about your story – and how you tell it. This is branding.

At this point a lot of you might be wondering exactly what a brand is. You might hear Kim Kardashian’s mom and Paris Hilton talking about their brand and not really know what that means. Basically, a brand is what people see but also what they understand. You should be proud to hand out your business card or display your logo on your door or website. Likewise, you should be able to tell someone in just one or two sentences exactly what it is your business does and stands for.


So, The Brand Starter Kit (developed with lots of help from my business partner, Tara) is my answer to integrating what I was passionate about with And Kathleen into what I’m doing now over at Braid. It’s my solution to not only designing a logo & identity for microbusinesses and/or artistpreneurs but to also at the same time uncover that authentic brand story too. If The Brand Starter Kit is something you’re interested in please feel free to email me at – I will be happy to send you more information about it.

And if you’re a freelancer / designer who is working on branding projects for your own clients feel free to use some ideas posted over at Braid to help uncover your own clients’ brand story. If you’re not following my posts over at Braid feel free to subscribe now – here’s a link.

Related Posts:
• The Freelance Matters series
• Brand Identities (designed by me)

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