Braid // Behind the Scenes

March 24, 2014


I was the first person in my family to pursue working for myself when I left my day job in advertising to go it alone as a freelancer. Blogging about that journey here was not only a big part of what convinced my sister to join me in creative entrepreneurship and launch Braid Creative but is what kept me feeling grounded through the questions and uncertainty that comes from being your own boss. Over three years later I’m feeling pretty comfortable but have been itching lately to share the insecurities and victories alike that come with building your own creative career.

With that, I’m going to be sharing more behind-the-scenes business insights. And today I want to talk about my sense of urgency to be a big deal. I can’t tell you how many times I’ve said:

I just want to be Danielle LaPorte. Gabrielle Berstein. And Marie-Freakin’-Forleo.

Okay, let me clarify. I want to be me, of course, but I want to have the kind of self-built success that these women have manifested for themselves. I often find myself racking my brain to figure out how to build a scalable empire with great reach and meaningful impact. And if I’m being completely honest I can’t help but sometimes fall into a middle-school popularity contest mindset. I’m limited by the belief that because these women are popular they are successful – which is just not true and straight-up insulting to their hard work. They’re popular because they make their hard work look so easy.

What else do these rockstar women have in common? Clarity of purpose. I know what I stand for, but I’m not sure my capital P Purpose is so easily defined. I’m still young and am far from having all the answers. But this I know for sure: purpose is woven into the daily grind. Sometimes it’s hiding in the details and other times it’s so obvious it can be easy to overlook. So from this day forward, I’m going to try and move through the daily grind step-by-step with a little more mindfulness and patience, and perhaps I’ll find that clarity of purpose.

So today I want to know – do you have clarity around your purpose? Any online rockstars you admire (or are straight-up feeling jealous of)? 

P.S. For more behind-the-scenes business insights like this check out our exclusive Letters for Creatives with content never shared anywhere else online. 

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