How to Attract Dream Customers

March 19, 2014


A lot of you, dear readers, are creative entrepreneurs or aspiring to leave your day job and live what you love. And you might already know that a big part of loving your job is loving who you work with and who you work for. Or on the flip-side a client from hell can leave you fantasizing about working at the MAC makeup counter in the mall (or is that just me?). So today I’m going to cut to the chase and give you three secrets to attracting dream clients.

In our society there is an expectation that when you’re “on the clock” you are buttoned up, polished, and sound a little bit like a robot. You have your work clothes and then you have your evening & weekend clothes. The person you are for your friends and family is not the same person you are for your clients.

I think this is a total bummer. And worse, this kind of separation of personal and professional is a disservice not only to yourself but to your client. You see, when you can be who you are on and off the clock you create the opportunity to forge genuine relationships, which leads to real trust, which then cultivates collaboration, which then results in enthusiastic approval on projects.

But here’s the deal. Most of the creatives I coach only PERCEIVE that they won’t be hired because they let their true colors shine – which is the total opposite of true. Give your potential clients more credit. Treat them like the humans they are and they’ll respond with equal respect. I always use my hair as an example. I assumed it would keep me from being hirable but the opposite has been true. In fact, I’ve doubled my income since dreading my hair. So, wear what you want to wear, dye your hair crazy colors, write your truth and hit publish, and just be yourself – 100% of the time. You will attract dream customers with cash and you will repel the clients from hell.

I’ve found that whatever I’m interested in personally at any given time is what I attract professionally. When I was deeply into my yoga practice I was hired by a yogi to rebrand her studio. When I was going through life coach training I found myself helping other life coaches define their brand and business vision. And the most explicit hit-me-over-the-head example of like attracting like is when I was captivated by Brené Brown’s message of Daring Greatly and was then hired by Brené Brown herself to overhaul her personal brand and website before appearing on Oprah.

I think the Law of Attraction is at play here but more than that I think a big important step in attracting like-minded clients is not just being who you are 100% of the time but explicitly sharing what you love. That means blogging, talking, and Tweeting the things that interest and inspire you.

So finally, you have to not only know what your dream customer likes (probably the same things you like, per point #2) – but you have to ask them for their business. That means you have to have an offering that fits their needs. And then you have to ask them to hire you.

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So here is where I’m going to ask you to hire me. Our Braid ECourse Dream Customer Catching: Embrace Your Expertise and Attract What You Track is open for registration through this Thursday and will be in-session from this Friday March 21 – 30th.  You can take it for $50 using the code ANDKATHLEEN50 when you register. Learn more here to see if it might be a good fit. 

P.S. Even if you don’t have a creative business, I think this ECourse is great for bloggers too! Just replace “dream customer” with “dream reader” and voila, you’re on your way to attracting like-minded readers who will engage with what you have to say.

P.P.S. If you don’t have $50 that’s cool – I totally understand. We have lots of free resources too including the Braid Blog (this week we’re talking about conversations that get your hired), my Coaching for Creatives blog series, and our exclusive behind-the-scenes Letters for Creatives that are delivered straight to your inbox. Here’s a sneak-peek at this week’s letter about coming back from maternity leave in case you’re interested.

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