I Know You Care


I had a good, long holiday weekend that involved lots of delicious food, buying and decorating a real tree, and kissing my babes under the mistletoe. And Beyoncé. On repeat. It started with the new video Beyoncé just came out with. I’m pretty sure she filmed it on her iPhone and edited it herself in iMovie. Watch it here if you haven’t already.

If you listen to enough Beyoncé you already know that Beyoncé knows that it’s pretty good to be Beyoncé. I know it’s dangerous to assume someone else has the perfect life, especially when the picture of their perfect life comes with a team of makeup artists, producers, art directors, choreographers, backup dancers, drivers, and personal chefs – but who doesn’t want to be Beyoncé? Sometimes I’m in the shower and shamed into shaving my legs because I bet Beyoncé would never go a whole month without shaving her legs. She’s also probably really diligent about moisturizing and flossing and all the other little details that add up to making a person perfect.

But then Beyoncé comes out with this candid selfie video and shatters the curated illusion. The first time I watched the video I didn’t even really notice how much fun Beyoncé was having because I was too busy analyzing the contents on her messy bathroom counter. Are those sliders next to her sink? Do you think she’s going to eat those? And wow, check out all that makeup! And look at that pile of laundry on her bedroom floor. What a mess! Maybe Beyoncé doesn’t shave her legs everyday after all!

But then after my fifth or sixth time of watching this video I concluded that Beyoncé is still perfection. Because even in her messy bathroom she’s still having a really great time. It’s obvious that Beyoncé loves being Beyoncé even without the big budget and perfect lighting. Beyoncé’s confidence – the fact that she can rock it amongst the clutter and use her foot as a phone… well, I think she’s redefined perfection.

  1. Emma

    We were listening to this song for the first time last night but didn’t realize there was a video. Thanks for sharing** so good!! —and yes, girl be having a good time 🙂

  2. Margie

    I hate her.

    Okay, I’m lying. I love her. Living in Houston, I hope to one day bump into her when she makes trips back home. *fingerscrossed*

  3. my man and I have been screaming “DONT YOU DROP THAT ALCOHOL!” at each other for like a week straight.

    did you watch the docs along with her visual album? they’re on youtube. so wonderful.

  4. Christine

    You hit the nail on the head. Love the happiness she conveys in this video; it’s totally imperfect and refreshing.

  5. crystal

    My bff and I have been using beyonce as a synonym for perfect lately. She texted me the day after our Friendsgiving “Your stuffing with a fried egg on top is Beyonce.”

  6. Sophie

    What a great concept you’ve turned this into. The makeup and laundry struck me as well and Its such a human, relatable thing that does show a great comfort and happiness in your own skin. Thanks for turning me onto it, I hadn’t seen this yet.

  7. Jessica

    Makes me want to shoot more video with my phone…

  8. I like Beyonce, I really do. But I can’t help but point out that this video was totally designed to look like it was candid and shot on an iPhone. The deal is, rather, it was produced by a group of very talented folks she contracted specially to do it who use the same style on Youtube professionally.

    I’m torn between being happy about her showing this side but, at the same time, it’s creating all these crazy expectations for our own lives. She live like that, obviously, because she’s got an army of folks ensuring she’s great about flossing or moisturizing or using all that makeup correctly (does she even do her own makeup? or laundry?). But the candid nature makes a heck of a lot of people think that we too should be living like this. (I know you’re not caught by that trap, Kathleen, but I know a lot of folks who are!)

    I wrote a long post about this on my blog recently too: http://www.bearandbeaglecreative.com/blogging/bloggers-youre-not-beyonce-thats-okay/

  9. Joana

    Reading this post made my day! Then I read Kim Herrington’s comment about it being staged and felt a little disapointed…

    But after some more thinking I don’t actually think it matters if it was professionally shot or not. The message is still there.

    I believe Beyoncé is a great artist with an amazing team and amazing ideas – but she is still a human with the same 24hours in a day as us. If anything, through this video, she shows us how sometimes she will still act crazy whilst getting ready, dance around in a hotel room and make funny video with her friends.

    Even if this one was staged, I am sure she has done that in real life. And so have we! (at least I have lol)

    That’s what I’m taking away from this video – Beyoncé is just like all of us. So if she found it in her to work hard, create and lead – then we should too. 🙂

    Thank you Kathleen for the great post!

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